Measurable Live Marketing with Event Analytics | store2be

store2be Event Analytics makes your Live Marketing successful

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We enable data-drive analyses of your Live Marketing.

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Views

Number of people who are likely to have actually seen your event

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Reach

Number of people who have the opportunity to see your event

Interaction Icon

Interactions

Number of people who likely experienced your event by staying for 2+ min.

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Share Icon

Reach

Number of people who have the opportunity to see your event

Contacts Icon

Views

Number of people who are likely to have actually seen your event or stand

Interaction Icon

Interaktion

Number of people who likely experienced your event by staying for 2+ min.

Before

In the past, the success of Live Marketing was difficult to quantify and not objectively measurable.

The data preparation after the event was completed required a great deal of time and effort in order to analyze it in a suitable form.

Data-based conclusions about the suitability of certain events, locations and personnel were not possible.

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With store2be

Live Marketing events become measurable through real interaction data and KPIs such as reach and contacts.

The captured data is automatically imported into your online dashboard. Here is where you have access to all key KPIs for your Live Marketing event.

Similar to online campaigns, Live Marketing events can now be evaluated and optimized based on data.

Before

In the past, the success of Live Marketing was difficult to quantify and not objectively measurable.

The data preparation after the event was completed required a great deal of time and effort in order to analyze it in a suitable form.

Data-based conclusions about the suitability of certain events, locations and personnel were not possible.

With store2be

Live Marketing events become measurable through real interaction data and KPIs such as reach and contacts.

The captured data is automatically imported into your online dashboard. Here is where you have access to all key KPIs for your Live Marketing event.

Similar to online campaigns, Live Marketing events can now be evaluated and optimized based on data.

Reliably measure reach, views, and interactions.

The reach indicates the potential of your Live Marketing campaign and how many people have been within 50 meters of the event.

A contact is measured when a person is in the immediate vicinity of your event. The contact area is individually calibrated to your stand system or event layout.

For the calculation of interactions, the length of stay of the contacts is also taken into account.

Events sind nun endlich messbar

Analyze the length of stay of your visitors.

Events sind nun endlich messbar

The length of stay within reach shows you the general profile of a location: Are visitors staying longer or are they passing through?

The duration of the interaction provides information on how successfully you can involve your target group in interactions and create experiences.

The remedy for your Live Marketing

No matter the event you have planned - with Event Analytics it is possible for the first time to gain insights into offline customer behavior. Using key figures such as length of stay, reach, views, or interactions, you can easily see how successful your event was. This is where our Event Analytics box comes in. You can adapt it to the campaign goal of your event:

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Placement

With the handy design of the box, you can place it wherever you want in order to get optimal results.

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Measurement

From 3 to 15 meters - you can customize the radius to match the event location.

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Operation

Set up and calibrated in 5 minutes: Effortlessly measure real motion data and KPIs in just a few steps.

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Technology

The boxes contain a LAN + mobile network connection and a power bank with a 48 hour lifetime.

Event Analytics Tracking Technologie von store2be

The remedy for your Live Marketing

No matter the event you have planned - with Event Analytics it is possible for the first time to gain insights into offline customer behavior. Using key figures such as length of stay, reach, views, or interactions, you can easily see how successful your event was. This is where our Event Analytics box comes in. You can adapt it to the campaign goal of your event:

Event Analytics Tracking Technologie von store2be
003 Positional Map

Placement

With the handy design of the box, you can place it wherever you want in order to get optimal results.

002 Graphic Design

Measurement

From 3 to 15 meters - you can customize the radius to match the event location.

004 Lightbulb

Operation

Set up and calibrated in 5 minutes: Effortlessly measure real motion data and KPIs in just a few steps.

001 Flash

Technology

The boxes contain a LAN + mobile network connection and a power bank with a 48 hour lifetime.

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