Find out how Hendrick's Gin conquered Berlin in just a few days

Hendrick's Gin conquers Berlin with Street Art
and unique Pop-Up Event

[m]STUDIO and Die_Favoriten have created a playful vintage tasting for Hendrick's Gin over the course of several days. For this special event, they cooperated with talented artists from the Berlin street art scene.

Alcoholic Beverages

Awareness campaign

Berlin

Alcoholic Beverages

Awareness campaign

Berlin

Event Analytics
Space rental

Creative concept meets Live Marketing

As part of a major summer campaign, Hendrick's Gin booked event spaces in central subway stations and the famous Sony Center through the store2be platform. However, instead of simple info booths, something extraordinary was created: The highlight of the live event at the Sony Center was a 3D art piece by Manfred Stader and a vintage bar decorated with roses and cucumbers.

With the popular Hendrick's Lemonade and good vibes, the live event was able to impress a large audience. Additionally, the underground station areas - inspired by the Berlin flair - were sprayed with graffiti art. The artworks lasted over two weeks and brought a lot of publicity for the company and the live marketing campaign even after the main event.

The Stage is yours

19279 200

It was especially important for us that the artists integrate Hendrick's Gin as a brand and at the same time are given artistic freedom.

The aim of the #escapetheconventional campaign was to attract the attention of a young target group with extraordinary ideas. We were able to reach this target group with store2be's recommended spaces. At the same time, we created a milestone in the implementation of street art and railway stations, because graffiti is seldom welcome at railway stations. Here we were able to escape conventions and convince artists and Hendrick's Gin of the opposite

19279 200

It was especially important for us that the artists integrate Hendrick's Gin as a brand and at the same time are given artistic freedom.

The aim of the #escapetheconventional campaign was to attract the attention of a young target group with extraordinary ideas. We were able to reach this target group with store2be's recommended spaces. At the same time, we created a milestone in the implementation of street art and railway stations, because graffiti is seldom welcome at railway stations. Here we were able to escape conventions and convince artists and Hendrick's Gin of the opposite

MStudio Dominique 121

Dominique Lisa Rottschaefer

Consultant Live Communication | [m]STUDIO

Custom Custom Size W091067 2 21
Custom Custom Size W091098 2

Vintage Flair goes Underground

For the first time, store2be has provided a space for a street art campaign and supported [m]STUDIO in the planning and implementation of the #escapetheconventional campaign. For several weeks, the street art creations of Danny Figueroa, Caro Pepe and Age Age could be seen at three central underground stations.
.

Live marketing starts with the right promotional space

Imprint Terms and Conditions Privacy Policy

© 2019 store2be GmbH - www.store2be.com.