Milka Biscuit Tour 2019: Cookie moments with store2be

Milka Biscuit Tour 2019

The Milka Biscuit Tour 2019 took place from April to June in 13 cities across Germany and Austria. Visitors could enjoy their biscuits in the Milka Biscuit pop-up cafes while experiencing additional fun activities.

Confectionery

Awareness campaign

Roadshow

Confectionery

Awareness campaign

Roadshow

Event Analytics
Space Rental

Cookies O’clock & Influencer Meetups

In 13 cities, visitors had the opportunity to enjoy a unique brand experience. Several well-known influencers, such as actor Jörn Schlönvoigt and model Hanna Weig in Berlin, the celebrity couple Zarella in Oberhausen and the influencer couple from the account "the.Stefans” in Vienna have supported the events during the roadshow. They motivated visitors to take photos and taste Milka products.

Successful events all over Germany and Austria

The agency [m]STUDIO developed the creative concept for the Milka Biscuit Tour 2019 and contacted store2be for the location search. In order to organise a successful Roadshow in 13 cities, many important details had to be clarified and the right spaces needed to be found.

Instead of laborious and time-consuming negotiations for 18 spaces, the entire booking and organisation was handled via the store2be platform and the entire Milka Biscuit Tour 2019 was supported by a team of experienced professionals.

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Addressing the target group correctly and establishing a personal connection is very important. The store2be team was a great help in finding the right promotional spaces.

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Addressing the target group correctly and establishing a personal connection is very important. The store2be team was a great help in finding the right promotional spaces.

MStudio Lenny Bearbeitet Kopie1

Mathias Lennartz

Managing Partner | [m]STUDIO

With over 750,000 distributed biscuit samples and an interaction rate of 25%, the Milka Biscuit Tour 2019 was a huge gain in potential leads.The areas in the selected shopping centres were ideal locations for the live-marketing campaign as they were able to appeal to a younger and older audience.

Live marketing starts with the right promotional space

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