Visitors of the store2be spaces | Choose out of 7 target groups

Visitors of the store2be spaces

Target group-specific addressing across all our locations

In today's online marketing it has become a common practice to run campaigns based on target and interest groups.

store2be is now bringing this possibility into the offline world. Together with our partners, we have developed 7 target groups, on the basis of which you can find the perfect location for your event.

Meet our target groups now.

Rear view of two smiling friends walking on the city street with shopping bags. Female shoppers carrying shopping bags while walking along the road.

Lifestyle Customers

 

Lifestyle customers are working consumers who like to reward themselves for a hard week on weekends when shopping or visiting the city. They are stylish, mostly female and not very price sensitive when they want a product.

Lifestyle customers are working consumers who like to reward themselves for a hard week on weekends when shopping or visiting the city. They are stylish, mostly female and not very price sensitive when they want a product.

Age White

Gender: 80% F | 20% M

Gender White

Age: 30 -50 

Income White

Income:  €€€

Behavior White

Behavior: Individually

Beautiful parents and their cute little kids are carrying shopping bags, holding hands and smiling while walking down the street

Families

 

Families with several members can usually be found offline when they go for a joint tour. Parents usually see this as a shared experience where everyone should get their money's worth. They like to look at new things, try new stuff and are open to new discoveries.

Families with several members can usually be found offline when they go for a joint tour. Parents usually see this as a shared experience where everyone should get their money's worth. They like to look at new things, try new stuff and are open to new discoveries.

Age White

Gender: 50% F | 50% M

Gender White

Age: 35 -50 

Income White

Income:  €€

Behavior White

Behavior: Group

AdobeStock 236127384 1

Golden Agers

 

Golden Agers are consumers in retirement or shortly before, who are mostly on the road together with their partner. They are looking for used and familiar environments in which they are open to new impulses. Once the trust of both has been won with a convincing product, the willingness to pay is usually higher than in other customer groups.

Golden Agers are consumers in retirement or shortly before, who are mostly on the road together with their partner. They are looking for used and familiar environments in which they are open to new impulses. Once the trust of both has been won with a convincing product, the willingness to pay is usually higher than in other customer groups.

Age White

Gender: 50% F | 50% M

Gender White

Age: 55+

Income White

Income:  €€ / €€€

Behavior White

Behavior: Couple

AdobeStock 174644996 1

Business Customers

 

Business customers are very busy professionals. Time is more important to them than money, which makes them demanding but not very price-sensitive. They often travel alone and enjoy sophisticated products and services.

Business customers are very busy professionals. Time is more important to them than money, which makes them demanding but not very price-sensitive. They often travel alone and enjoy sophisticated products and services.

Age White

Gender: 20% F | 80% M

Gender White

Age: 30 - 50

Income White

Income:  €€€

Behavior White

Behavior: Individually

At the Supermarket: Handsome Man Uses Smartphone, Smiles while Standing at the Canned Goods Section.

Homemakers

Homemakers are working individuals who are pragmatically motivated. They are specifically oriented towards their purpose - whether it is searching for or picking up a product, or walking through a train station or shopping mall.

Homemakers are working individuals who are pragmatically motivated. They are specifically oriented towards their purpose - whether it is searching for or picking up a product, or walking through a train station or shopping mall.

Age White

Gender: 20% F | 80% M

Gender White

Age: 30 - 50

Income White

Income:  €€€

Behavior White

Behavior: Individually

AdobeStock 165906537 Min

Weekly shoppers

 

Weekly shoppers do the weekly shopping for their family. This is not so much about "shopping" as about food and household goods. Weekly shoppers often buy products and brands they know, but are also on for new products.

Weekly shoppers do the weekly shopping for their family. This is not so much about "shopping" as about food and household goods. Weekly shoppers often buy products and brands they know, but are also on for new products.

Age White

Gender: 80% F | 20% M

Gender White

Age: 35 - 50

Income White

Income:  €

Behavior White

Behavior: Individually

Multiracial friends taking video selfie with mobile phone on stabilized gimbal - Young people having fun on new tech trend - Friendship concept with millenials sharing moment on social media networks

Millenials & Students

 

Millenials & Students are young customers who usually want to try out new things with their friends and be entertained. For them, a visit to the city is an experience. Although this group is not the most financially strong one, it is still very open to new products.

Millenials & Students are young customers who usually want to try out new things with their friends and be entertained. For them, a visit to the city is an experience. Although this group is not the most financially strong one, it is still very open to new products.

Age White

Gender: 80% F | 20% M

Gender White

Age: 15 - 25

Income White

Income:  €

Behavior White

Behavior: Group

Imprint Terms and Conditions Privacy Policy

© 2019 store2be GmbH - www.store2be.com.