Measurable Live Marketing with Event Analytics

We enable data-driven analyses of your Live Marketing.

For agencies
Return-on-Investment Extend your ROI-calculations to include reliable data on marketing reach and contacts.
Unique selling point Underline your profile as an innovative and data-driven agency.
Additional revenues Contact us to set up a plan including kickbacks for all your events & promotions.

For brands
Reporting Use Event Analytics to enable comparisons between your marketing channels.
Controlling Identify particularly successful campaigns, marketing messages and locations.
Optimization Do no longer look just at how many samples were handed out, but take into account all steps of the conversion funnel.

Three steps towards data-driven Live Marketing with Event Analytics.

1 Simple setup and measurement at your event

Smartphones with activated WiFi send probe requests in regular intervals that aim to identify networks in their surrounding. Our mobile sensors use these signals for an anonymized analysis of visitor frequencies and dwell times.

2 Analysis in your dashboard

The resulting data is automatically uploaded into your online dashboard. Here, you can view all your Live Marketing metrics: Reach, views, interactions and dwell times.

3 Compare & optimize

A continuous use of Event Analytics enables a detailed comparison of all your locations, events and campaigns. Instead of counting samples or email addresses, you are now measuring standardized KPIs for all your Live Marketing events.

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Reliably measure reach, views and interactions at your events.

Reach considers the potential of your Live Marketing activities and shows how many people were in proximity of your event.
A view is measured as soon as a person steps into close proximity of your event. The area that considers people as views is individually calibrated to your merchandising unit or stand system.
To calculate interactions, dwell times of the people viewing your activities are added into consideration.

Analyze the dwell times of your visitors.

The dwell times in reach show you the general profile of a location: are visitors mingling for longer durations or are they just passing by?
The interaction duration, in addition, delivers insights on how successfully you engage your target group in interactions and lasting experiences.

Compare locations and campaigns.

Event Analytics enables you to run data-driven comparisons of different locations and even your whole roadshows.
Optimize your Live Marketing according to the metrics that matter to you - be it views, interactions or the interaction duration.
In the future, concentrate your efforts solely on the most critical success factors of your Live Marketing.

Campaign	Campaign goal	Days	Reach	Views	Interactions
Roadshow Germany	Awareness	52	204.852	61.423	15.356
Airports Summer '17	Consideration	22	131.670	39.501	9.875
Fashion Festival Berlin	Conversion	3	17.955	5.938	1.484
Burgfest Karlsruhe	Awareness	3	12.389	3.911	978

Click here to opt out of your device being tracked by Event Analytics.

Can we be of personal assistance?

We will find the right location for your brand and communication goals and are happy to consult with you personally. Send us your request or give us a call, we’re happy to help!

Dr. Marlon Braumann
Managing Director

+49 30 2000 42 125
info@store2be.com

store2be GmbH
Oranienstraße 185, 10999 Berlin

Request a demo

You are interested in seeing a demo of Event Analytics? Leave your email address and we will get back to you immediately for access to our demo account.

Your Live and Event Marketingmade more successful withstore2be Event Analytics.

We enable data-driven analyses of your Live Marketing.

Three steps towards data-driven Live Marketing with Event Analytics.

Reliably measure reach, views and interactions at your events.

Analyze the dwell times of your visitors.

Compare locations and campaigns.

Your Live and Event Marketing
made more successful with
store2be Event Analytics.