Turn your customers into fans | store2be

Are you looking for the ideal medium
to make your brand an experience and turn customers into fans?

Extend your marketing through physical touchpoints. Find the right spaces for your live marketing with store2be – the leading platform for promotion, pop-up and event spaces.

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Live marketing creates true brand experiences and fans

Customer experience

Live marketing enables branded experiences like no other medium. Successful events speak to all senses and create lasting memories.

Customer engagement

Emotional experiences and an interactive dialogue are the reasons why audience engagement is much more intense for live marketing than any other type of advertising.

Direct customer dialog

Customers value a dialogue at eye level with your brand. In contrast to other media, live marketing is no one-way street communication.

The perfect medium for
products and services that must be experienced

CASIO Landrover
High-involvement goods, e.g. in the automotive, consumer electronics, fashion and travel industry
OLAZ Bahlsen
Experiential goods, e.g. beauty and personal care products or food
Products with a high customer lifetime value, e.g. insurance, subscription models, tobacco and more

The value of being in the right location

store2be maintains partnerships with all relevant owners and marketers of promotion, pop-up and event spaces in Germany, Austria and Switzerland. Among them, we’ll find the perfect space for your brand.

Mall Promotion

Meet a multifaceted target audience in a buying mood and convince them with multisensory approaches.

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Airport showcases

Airports offer a high frequency of visitors and allow your products to be experienced by intrigued business travelers and tourists alike.

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Tastings & sales promotion

Let potential customers try out, taste and experience your product right at the Point of Sale.

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Mobile promotions at train stations

Train stations provide you with a maximum number of visitor frequency and create awareness for your brand, products or services.

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Promotion at universities

Students mark a young, educated target audience for your brand.

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Public places

Reach a wide target audience with highly frequented public spaces.

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Events offer a particularly homogenous target audience and therefore allow for an effective communication with minimum distribution losses.

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More promotional spaces

Find the perfect place for your Live Marketing in our portfolio containing more than 3,500 spaces.

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Finding you the perfect space for your brand

1 Your booking request

Communicate your query by phone or online and tell us about the individual requirements of your promotional space or roadshow.

2 Our proposal of spaces

We will happily consult you and send you a matching selection of promotional spaces from our network of partners and beyond.

3 Select your favorites

You pick the best spaces from our offer while we seek to support you with our experience and data.

4 Place your booking

We coordinate all bookings and provide you with a one-stop service as your sole contract partner.

5 Prove the success of your events

Use Event Analytics to get reliable data on the success metrics of your live marketing.

Measurable results with Event Analytics

Advertising success

A measurable return-on-investment underlines the importance of live marketing in the media mix.


Standardized success metrics provide a sound basis for a performance analysis of live marketing events.


Standardized data collection allows you to optimize your live marketing campaigns, the selection of locations and how you leverage your promotion personnel.

Darya Savishchava

Darya Savishchava Assistant Brand Manager Skin Care, Procter & Gamble

The promotion space at CentrO Oberhausen matched our expectations to the point. The shopping mall was highly frequented during the course of the event and we were able to reach our female target audience perfectly. Booking the space with store2be took a lot of work and research off our hands and freed up valuable resources. By using Event Analytics, we were able to generate insightful success metrics for the campaign and could compare the number of views and dwell times of visitors across all days of the event, for example.
Jutta Sperl

Ann-Katrin Gehres Intern Brand Management D/A/CH – Head&Shoulders, Aussie

We sought to realize a live marketing event for our hair care brand Aussie that would succeed in addressing our specific target audience, conveying our brand identity and the Aussie image in the best possible way. SMAG festival turned out to be the ideal location to put these goals into action. Live marketing often requires a justification within the marketing mix as it usually lacks scalability which is why we have decided to use store2be Event Analytics for the promotion. Thus, we were given valuable KPIs such as number of contacts, interactions and dwell times based on reliable data.
Maximilian Maier

Maximilian Maier Sales & Marketing, DriveNow GmbH & Co. KG

The Schloss-Straßen-Center location was chosen very wisely in regards to our campaign goal of new customer registrations. Our expectations were fully met. The booking of our promotional space via store2be went trouble-freely and dropped our bureaucratic and administrative effort to a minimum. The store2be team could always be contacted and helped immensely during the course of the event. We’re looking forward to further joint live marketing projects in the future.
Martin Moritz

Martin Moritz Marketing Manager, CASIO

The new CASIO Celviano Grand Hybrid Series combines a classic concert piano with digital innovation. The digital pianos bring the pianist a refined sound that is in no way inferior to a grand piano. We sought to convince potential customers of that novel experience with offline promotions in Berlin and Munich. The live communication events organized with store2be have enabled us to personally inform people passing by in the malls, answer their questions straightaway and catch their interest - not least because they were able to sit and play on the pianos themselves. The events’ organization with store2be has reduced effort for us and ran very smoothly.
Can we be of personal assistance?

We will find the right location for your brand and communication goals and are happy to consult with you personally. Send us your request or give us a call, we’re happy to help!

Sven Wissebach
Managing Director

+49 30 629 39 629 0

store2be GmbH
Oranienstraße 185, 10999 Berlin

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